fly-fishin' w/ wayne.

From the Review Journal:

Nothing says Nevada like ...
Iconic Strip entertainers sell state's outdoor offerings in ads

By CHRIS JONES

It's been 29 years since Elvis Presley last left the building, but state leaders are betting $1.25 million that the King still rules when selling Nevada.

Wayne Newton and some feather-clad showgirls have also chipped in on the Nevada Commission on Tourism's latest marketing campaign, which rides the coattails of some familiar Strip favorites when touting the state's outdoor recreation industry.

"The more we do in-house research and test these ads ... the more we realize that there are certain icons in Nevada that will always be recognizable," commission Director Bruce Bommarito said Tuesday.

"We'll try to use those icons to introduce the adventure side of Nevada," he added.

The first new print ad shows a tuxedo-clad Newton fly-fishing in Pyramid Lake. The caption reads, "Without him we didn't think you'd believe it was Nevada." Read more.