g-rated vegas? gambling is next to godliness?

Thank God Harrah's understands. From the Las Vegas Sun:

LOOKING IN ON: GAMING
Finding a family niche in an adult city

By Liz Benston

It's the thick of summer in Las Vegas, which means pool parties amid bikini-clad servers, afternoon boozing at extended happy hours and ¦ free kiddie movies and video games at the Four Seasons?

Bucking the Sin City image, the upscale, nongaming hotel has entered its fourth year of a family promotion that includes reduced rates for kids staying in a separate room and a package of perks to keep the young 'uns happy while Mom and Dad gamble.

Other Strip operators say they're not interested in luring families and won't be offering similar deals anytime soon.

"We are operating an entertainment business that is oriented toward adults," Harrah's Entertainment spokesman David Strow said. "We're pretty adamant about that."

I know, I know. Parents need to have fun too. I'm all for it. But it seems Vegas would be the last place I'd go if I had young children. From what I can see, there isn't much for little kids to do in Vegas. But I could be wrong.

Also from LOOKING IN ON: GAMING

The results from Harrah's annual survey of casino gamblers are in, and they suggest that, by some measure, gamblers are a bit more sophisticated - and less religious - than nongamblers...The survey, one of two major industry-funded gambler profiles, is intended to dispel myths about gamblers and has been a longstanding irritant to casino foes nationwide.

This year's survey says gamblers are more likely to have tasted various ethnic foods, used new technology, redecorated their homes and taken long trips, among other consumer-friendly activities.

Gamblers aren't much more heathen or hedonistic than the rest of the population, Harrah's contends.

Forty-four percent of gamblers said being a good parent coincided with their personal expression of success, compared to 40 percent of nongamblers.

Both gamblers and nongamblers volunteered time for social causes at the same rate, though a greater percentage of gamblers said they donated money to a social good. Read more.